Image courtesy: commercialvehicle.in
You have probably ridden in one of his many creations over the year. Even the renowned footballer ‘Lionel Andrés Messi’ advertised one of the most interesting cars to come out of the TATA motor’s garage in 2018.
Mr Bose is well heard of personality when it comes to automotive designing. Born in Mumbai, Mr Pratap is an alumnus of the National Institute of Design, India which he graduated in 1998. Bose also received a scholarship from the INLAKE FOUNDATION to join Royal College of Art, the UK between 2001 and 2003.
For the first five years of his career, he had lent his services to the global automakers such as Piaggio & C.SpA, Pontedera, Italian Motorcycle Co. as a designer between 1999 and 2001. After graduating RCA, he was hired by Daimler Chrysler, Japan till 2007. The real challenge as a designer and manager for Mr Bose was given by Tata Motor in 2007. He has been promoted to the current position of Head of Design since 2011.
Bose is responsible for the design of several passenger cars and commercial vehicles including the likes of TATA Bolt, Tiago, Zest and Nexon. He has led the design of many multiple award-winning cars and commercial vehicles. It won’t be wrong to say that Mr.Pratap has brought a company that was known to manufacture taxi cars to the status of a company that manufactures cars that people love to own.
He has worked across TATA’s three in-house design centres – Pune in India, Turin in Italy, and TMETC (Tata Motor European Technical Center) in Coventry, the UK. His design team headcount is around 200 staff in combined three locations, 120 in India, 50 in TMETC, and 35 staff in Italy. The number of staff increased from 40 to 200 in the last 4 years. UK team started from 4 to 50 in the last 7 years or so.
He has been instrumental for the implementation of Tata Motor’s new design language IMPACT Design 2.0. Tata Motors now rank among top five carmakers in the country and new design language played the crucial role. After being appointed as the head of design of TATA motors in 2011, he has aggressively advertised the role of Design in their cars.
Under his visionary guidance and leadership, TATA motors design studios were able to roll out cars like Racemo, Pixel and MegaPixel Concepts. These concepts earned praises in the Indian as well as international markets. This success has given way to fresher and more contemporary designs of the TATA cars nowadays
Talking about his personal life, Pratap loves cooking, aeroplanes, painting, learning languages and is a terrible amateur drummer. Pratap is also the Visiting Professor at the Vehicle Design department in Royal College of Art.
Advice to aspiring designers:
Every now and then certain personalaties emerge,who knows how to hit the right strings and create music, Mr Bose is exactly that to TATA motors. His success story only gets us more and more excited to anticiate what we might have in store for the future TATA vehicles.