Steve Jobs was more a visionary than a businessman. And when Bill Gates, his long-lasting counterpart and competition was asked the one difference he and Jobs had after the latter’s death, Gates said something like this – ‘He had a design mindset while I had a coder’s mindset. Considering the little engineering background Jobs had, it was his sense of design that made Apple what it is today’. Design!
Design is that universal language which everybody understands, which surpasses the boundaries of age and time; a language which gives ideas a shape and structure. In the world that we live in today that is so abundantly driven by technology, design has its own story to tell in every product/service that we see. Design like any other human trait is evolving over time and the future of design as we know it, is just spectacular. Though the world is more and more inclined towards technology, without design that technology is neither relatable nor functional.
So what is the future of design? How will design shape future businesses and influence our future lives? What changes is design education is going to see in the future and what is the scope of design in India? Here are a few points to answer all these questions.
1. Designers Will Be the Creators of Future Ecosystems
It is designers who will be responsible for analyzing the human behavior and designing ecosystems that will challenge the future generations to innovate, explore and push their creative and emotional boundaries. Designers must work with data scientists to analyze the large chunks of data that digital devices and internet are creating to meet the functional and emotional needs of the user. With baby boomers and millennials being the prime users of these future ecosystems, designers are in the right time to document their behaviors today and envision a future for them tomorrow.
2. Design and Technology Will Come Closer
Well the lives we live today might already seem a technology overload to a few, but as long as human imagination prevails, technology will catch up to make every imagination a possibility. But what good is technology if mankind can’t relate to it and finds it hard to understand and respond in turn? Designers will have a huge responsibility to find new ways to integrate automated systems and complex technologies into our lives without disrupting our very human nature. Designers who come from engineering backgrounds will have a key role to play in this regard.
3. Sustainable Design for a Bespoke Audience
In the wake of increased pollution and global warming, designers must focus on creating ecosystems that are not just functional but also sustainable. More and more businesses are embracing a business culture that is environment conscious, which means there will be more scope for renewable energy sources and recycled products. Also the coming generations would break the path and be creative rather than be submissive and blindly accept a trend. To summarize, designers have to focus on a bespoke audience rather than a global audience and design ecosystems that are technology driven yet sustainable.
4. Businesses Will Need Designers More Than Ever
Businesses of all kinds will need designers more than ever as design is what makes innovation and change recognizable. To cater for the ever-changing mindset of a global consumer, businesses need to constantly innovate and only simplified and interactive design can come to their rescue. With the advent of internet as the media of this generation, businesses are already revamping their marketing and advertising strategies and a lot of designers across various platforms are needed to execute these strategies. Hence there is a great scope for designers in the coming future.
5. Rise of Self-Educated Designers
Internet has proved to be an effective medium to impart education and considering the rate at which online courses and tutorials are gaining importance, universities and colleges will soon turn obsolete. Especially in the world of design, the new generation of designers feel universities generalize talent and limit the boundaries of their skills and imagination. Hence the design industry is going to see a lot of young and self-educated designers who will prefer online communities over universities and skills over degrees.
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