UCEED 2015 – A Career Guide

UCEED 2015 certainly created a lot of buzz in Indian design education over the past month. We here at Launchpad Academy, learned about the newly introduced B.Des programme in IIT Bombay at the earliest (and also the dual degree program, B.Des + M.Des) and being a design education startup, we felt the responsibility of informing design enthusiasts like you about this new design course and entrance exam.

Over the past month, our previous article on UCEED 2015 received an overwhelming response and hundreds of people contacted us to clarify their doubts about the course and the exam. Now that the official UCEED website is up and active, those who are still unsure about the nature of the B.Des course in IIT Bombay and the UCEED 2015 examination, please go through the UCEED website and have your doubts cleared right now. However, I observed that the UCEED website left a lot of career related questions unanswered or barely answered. This article is especially for those people who are in splits whether to take up design as a career and people who are looking for shortcuts to clear UCEED 2015. If you’re one of them, read on to know more.


Can I Get A Job After Completing the B.Des Course?
In a country like India where students are more concerned about jobs than skills, it is only natural that our previous article was bombarded with this question. To begin with, I think it’s high time that we Indian students look at career opportunities with a different perspective and realize that a degree alone won’t get us a job in today’s job scenario. As IIT Bombay cites, the world is gradually moving towards a creative economy where your skills and problem solving abilities matter more than your academic excellence. Hence it is totally up to you how well you utilize this course and develop your personality and skills over the years. Rather than expecting the institute to do all the legwork, I urge the students to take responsibility of their career and fight it out. However I must also mention that IDC, IIT Bombay is one of the Top 50 Design Schools in the World and as the institute itself claims, it has an impressive placement record. So will you get a job after completing the B.Des course in IIT Bombay? Well, my answer is ‘Most Likely…Yes’!


Is There Any UCEED Training Available? Any Reference Books? Any Tips?
As most of you know, UCEED 2015 is the first exam of its kind and there are no previous year question papers available for reference. However, IIT Bombay was considerate enough to heed to students’ request and released a sample question paper (along with the answer keys) on its UCEED website. And as expected, the sample UCEED question paper follows a similar pattern to CEED and all the questions are based on the following design related topics.
1. Visualization and Spatial Ability
2. Observation and Design Sensitivity
3. Environmental and Social Awareness
4. Analytical and Logical Reasoning
5. Language and Creativity
6. Design Thinking and Problem Solving
As IIT Bombay claims, all the five design related topics except Environmental and Social Awareness are aptitude tests that serve as yardsticks to measure your talent for sketching and designing. So rather than looking for already curated reference material and training, hit the internet and learn as much as you can on the above mentioned topics. And since UCEED follows a similar pattern as CEED, refer all those previous year CEED papers which are available in abundance in the internet.


I’m Preparing for JEE as well as UCEED. Which Is More Important?
Well, it depends on your interests. JEE as we know is a technical entrance exam and UCEED is a design entrance exam. Engineering and Design are two entirely different domains though they are slightly interrelated at some level. If you are good at sketching, at least have a brief idea about what those above mentioned design topics meant and want to be a designer at at any cost, I would recommend you to focus on UCEED. However, if you are finding JEE ridiculously difficult and design is just an alternative escape to you, I would recommend you to study hard and stick with JEE. Let me remind you, B.Des in IIT Bombay is a very exquisite course and only 30 seats are available (including reserved seats). Just 30! So the competition will be pretty fierce and UCEED is as difficult as JEE in terms of competition. 12th is a very crucial part in every Indian student’s career and you don’t want to sail on two boats and expect to board one when the other sinks. Nonetheless, if you are that interested in design and don’t want your JEE preparations to go in vain too, don’t worry, IIT Guwahati has a B.Des course too and JEE is the qualifying entrance exam for this course. And if nothing works, there are a lot of top private design schools in India that offer B.Des course. There you go, problem solved!

To conclude, all I would ask you students is to work hard and work smart. Make good use of the technology you are equipped with and explore internet to the fullest to aid your UCEED preparation. And lastly, think twice before you choose design as a career. If you are a lazy ass who doesn’t like challenges, doesn’t like to be creative, for whom job satisfaction means nothing but who just wants to count money sitting on your office chair, frankly B.Des is not the course you are looking for!


Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!

B.Des in IIT Bombay-UCEED Examination

Attention all 10+2 students! The wait is finally over. You don’t have to be disappointed that there’s no Bachelor of Design (B.Des) in IIT Bombay anymore! One of the best design schools in India, IDC IIT Bombay has finally added a four year B.Des programme and a five year dual degree (B.Des + M.Des) programme to its much respected and much valued design courses. This makes IIT Bombay the only other IIT to offer a B.Des degree for undergraduates other than IIT Guwahati.

The first B.Des course in IIT Bombay will be commencing from this year i.e. 2015 and your performance in the Undergraduate Common Entrance Exam for Design (UCEED) will decide your entry into this prestigious institution. Like CEED (India’s most regarded design entrance exam for PG design courses), UCEED will also be conducted by IIT Bombay. Launchpad Academy learned about this recent development at the earliest and went through the UCEED brochure thoroughly. Here’s everything you need to know about B.Des in IIT Bombay and the UCEED entrance exam as per the UCEED brochure released by the institution.

Eligibility Criteria
There are three main eligibility criteria to appear for UCEED. Since B.Des in IIT Bombay is a bachelor’s degree offered for undergraduates, along with the number of attempts one takes to clear UCEED, age and educational qualification are also taken into consideration.
Age Limit: A candidate belonging to General or OBC-NCL category should have been born on or after October 1, 1995 and October 1, 1990 if belonging to the SC, ST and PwD categories.
Number of Attempts: A candidate can attend UCEED for a maximum of two consecutive years and since the entrance exam is the first of its kind, the maximum number of attempts for UCEED 2015 is one.
Class XII (or Equivalent) Examination: The candidate should have passed the 2014 Class XII or equivalent exam or passed/appeared in the 2015 Class XII or equivalent exam. Those who appeared for the first time in their Class XII (or equivalent) examination in 2013 or earlier are not eligible.

Registration Details
• The registration for UCEED is completely online and can be done on UCEED’s online portal http://uceed.iitb.ac.in.
• Applicants must satisfy all of the above mentioned eligibility criteria and the application cannot be withdrawn after registration is completed.
• Online registration begins from April 10, 2015 and ends on April 25, 2015.
• The registration fees is Rs.2000 for all General/OCC-NCL male candidates and Rs.1000 for all SC/ST/PwD male candidates. Irrespective of the category, all female candidates must pay Rs.1000 as registration fees.

Documents Required for Registration
The following is a list of documents required to complete the UCEED registration process.
• A color photograph of the candidate with a clear full frontal view of the face.
• Class X certificate if the birth certificate is mentioned in it or birth certificate.
• Class XII certificate for those who appeared for board exams in 2014 and a scanned copy of admit card for those who are appearing/appeared in 2015.
• Scanned copies of the candidate’s full signature and left thumb impression.
• Concerned category documents for those belonging to SC, ST, PwD and other reserved categories.

Examination Pattern
• Undergraduate Common Entrance Exam for Design (UCEED) is a computer based test and comprises of a total of 100 questions, accounting to a total of 300 marks.
• The examination duration is for a total duration of three hours and the medium of instruction is English.
• The question paper consists of Multiple Choice Questions (MCQ), Multiple Selection Questions (MSQ) and numerical answer type questions. Negative marking is included.
• All the questions are based following six design related topics
1. Visualization and Spatial Ability
2. Observation and Design Sensitivity
3. Environmental and Social Awareness
4. Analytical and Logical Reasoning
5. Language and Creativity
6. Design Thinking and Problem Solving

Examination Day
• The first ever UCEED exam i.e. UCEED 2015 will be conducted on May 31st, 2015 and the admit card will be made available for download from 18th to 28th May, 2015.
• The candidate must carry a printed copy of the admit card to the examination center and any kind of electronic device (including mobile phones, calculators etc.), abacus, slide rule, log book, geometry box and study material of any kind are strictly prohibited.
• UCEED 2015 will be conducted in the following 9 cities- Ahmedabad, Bengaluru, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, and Pune.

• UCEED 2015 results will be announced online on 10th June, 2015 and individual ranks will not be sent to the candidates. A candidate should have attend both Part A and Part B to be qualified for ranking.
• Only those candidates who have the minimum required marks in each of the six categories and the required aggregate will be included in the merit list.
• This year’s admissions for B.Des in IIT Bombay are based on UCEED 2015 merit list prepared by UCEED Admissions Committee 2015.

Important Dates

Exam Date31/05/2015
Online Registration10/04/2015 to 25/04/2015
Admit Card Downloading18/05/2014 to 28/05/2014

UCEED 2015 – A Career Guide
Here is an exclusive Career Guide from Launchpad Academy to help you with UCEED preparation and UCEED training. The article also covers the scope of B.Des in IIT Bombay and explains why Design is a unique career option as opposed to engineering and other technical courses.


Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!

Diploma in Car Design-Assignment Overview

Launchpad’s Diploma in Car Design program is an intensive 3 month Car Design and Sketching course that covers all the basics and essentials of Car Design. If you are an aspirant design student who is very keen on learning Car Design, our Diploma in Car Design online course is a great place to get yourself started to have a bright design career ahead.

The 3 month course is conducted on an interactive online platform called WizIQ.  The course comprises of 10 online classroom sessions altogether, each of 3 hour duration. To help enthusiastic students and professionals manage their personal schedules and the online course hand in hand, the Diploma in Car Design course is scheduled only on weekends. The online classes will be conducted by Mr. Sathiyaseelan Gangaslam, Launchpad’s head faculty, who is also the Head of Styling at Ashok Leyland. Our associate faculty, Vishal Hemanth and Arjun Moger will assist Sathiya Sir and the students during the entire course, ensuring its smooth functioning.

The course is designed to enable learners to conceptualize, sketch and render automobiles backed with sound design knowledge. The course starts with an introductory class dedicated to car design and design communication. Followed by this, the learners will be rigorously taught the fundamentals of sketching and car sketching over an elaborate period of time. Side by side they will also be trained to develop their sketching and rendering skills both on paper and on digital platforms using the design kit provided by Launchpad itself. Assignment and Project submissions are a part of the course to enable the learners self-evaluate their skill level and show improvement over the course of time; finally being able to design a concept car all by themselves.

This article is focused on giving a brief introduction to the intuitive assignments Launchpad’s Diploma in Car Design Course includes. A total of 10 assignments will be given by the end of the online course, one in each classroom session.

DiCD Assignment 1- Evolution in Car Design

Students of our diploma course are supposed to study the evolution of car design over time and document the same. The assignment aims to enable the student to understand various design cultures and express their views.

DiCD Assignment 2- Introduction to Sketching

This assignment enables the student to refine his/her sketching skills by getting started on the basics such as drawing straight lines and ellipses showing precision and consistency.

DiCD Assignment 3A- Understanding Car Proportions

Part 1 of the third DiCD assignment, this particular assignment helps the students to understand one of the most important aspects of Car Design i.e. Proportions and prompts them to analyze the different vehicle segments (hatchback, sedan, SUV etc.) available in the car industry today.

DiCD Assignment 3B- Two and Three Point Perspective

As the name implies, the assignment helps students understand and master perspective sketching which is one of the basic construction technique any designer must be aware of.

DiCD Assignment 4- One Point Perspective

Assignment 4 is an extended part of Assignment 3 which also involves understanding of perspective sketching basics.

DiCD Assignment 5A and 6- Perspective

Assignment 5A and 6 are further explorations of Perspective assignments considering their primal importance in Car Design.

DiCD Assignment 5B- Sketching Fundamentals

This assignment enables students to explore and enhance their sketching abilities by drawing perfect circles applying the principles of perspectives.

DiCD Assignment 7- Side View Doodles

This doodling assignment is mainly intended to help students express their innovative ideas and concept car sketches in the form of doodles and rough sketches which will be reviewed by the Launchpad faculty.

DiCD Assignment 8- Existing Car Sketch

In this assignment, students are asked to sketch their favorite cars by applying the knowledge of perspectives, line quality and various other car design fundamentals they have gained so far.

DiCD Assignment 9- Shading and Lighting Study

As the name implies the assignment helps students to understand and practice shading and lighting of the car surfaces which is very much essential for marker rendering and digital rendering of cars.

DiCD Assignment 10- Doodles

The assignments deals with  doodles that the students have to work on to come up with the sketch and design of their own concept car, which is the final project of Launchpad Academy’s Diploma in Car Design program.

On successful completion and review of these assignments and the final project, the students will be awarded their Diploma in Car Design certificate from Launchpad Academy.


Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!

Learning Car Design With Launchpad-Gautam Merwan

Gautam Merwan was an enthusiastic student of Launchpad’s Diploma in Car Design program and we couldn’t be any happier when we learned that he cleared CEED 2015. We decided to have a small talk with Gautam, ask him how he was doing and congratulate him. This is what he had to say!

Hi Gautam! What are you upto these days?

Hi! Being a Mechanical Engineer by qualification it’s certainly thrilling to have cleared CEED. My rank is 347 and marks, 31/100. As I graduated recently as an engineer, I’m currently weighing my chances in the Design world and working on my personality and experiences as a designer.

Have you applied to any Design Schools yet?

Yes! The application process is going on and I have applied for Product Design at CPDM, IISc-Bangalore and waiting for other IITs to begin their admission process. Since I’m from an engineering background, I have always had a fascination for Product Design and Transportation Design. I think both these design domains are extensions of my personality and pursuit for bringing out meaningful solutions through design. I’m aware that I will be getting greater exposure by joining design schools abroad, but I’m more of a Buy Indian, Be Indian and Make in India kind of person (When we asked his views on design schools abroad). I mean look at it, we have IDC in IIT Bombay, IIT Delhi and many other IITs in India that are on the same page with other top design schools in the world.

How did Launchpad Academy’s DiCD course help you?

In immense proportions! I got to know about Launchpad Academy from Facebook and was first introduced to its team in their Car Sketching Workshop at IISc, Bangalore. Being a resident of Chennai, the workshop was really worth the travel and money. And upon learning that LA’s Diploma in Car Design Program was online, I didn’t need more reasons to join the course right away. To be honest, right from learning how to hold a pencil to going through the admission processes, I have come a long way to become a designer and team Launchpad has been my biggest support during all these difficult phases. To put it in a few words, Sathiyaseelan Sir helped me to unlearn engineering and showed me how to become a designer.

Which Designer do you consider as your Role Model?

I have great regard for designers but would rather choose Elon Musk of SpaceX and Tesla Motors as my role model for his progressive approach towards science and entrepreneurship. I believe Design is what makes innovations great, as design is what makes people relate to these innovations. I and my friends here at VIT designed ‘The Wash Bike/WIKE’ which is a bicycle cum washing machine, intended to save money as well as time. I think design will help me turn more innovative ideas like this into real products, and better products in fact. (Very proud of his innovative project, Gautam hopes his project will be a product one day. We hope too!).

The Wash Bike

Any words/tips for fellow Design Students like yourself?

Well, I think the Launchpad team can give much better advice to design students than me because they are the ones who changed my perception about design and advised me what to do. However, I would ask my fellow design students to keep their mind open to new ideas and really, truly find themselves on their pursuit of design. Because THAT is the truest essence of a successful designer.


Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!

Learning Car Design With Launchpad-Jonathan Kasumba

Jonathan Kasumba is one of those students Launchpad Academy is indeed proud to have. A 33-year-old industrial designer from Uganda, Jonathan is an example how age, profession and cultural differences are no barriers when it comes to learning. An active participant of our Diploma in Car Design program, here’s what Jonathan had to say about design, designers and Launchpad.

Hi Jonathan! Tell us a few things about yourself.

Hi! I am an industrial designer by profession and I currently live in Uganda. I have a Bachelor of Arts degree in Industrial Art and Design and I work in Kiira Motors, Uganda’s leading Automotive Original Equipment manufacturer.

How is the design scenario in Uganda and what made you choose car design as a career?

In Uganda design is still in its infancy in the context of product/ industrial design. The talent is alive and well, however opportunities to make use of this talent are pretty less. To answer your second question, I am very much inspired by the mystery of the world around us and the way nature is designed. There is a constant need to develop our surroundings and evolve with it; and what seems as science fiction today is tomorrow’s future. To me cars came out with a profound attachment to our everyday existence and car design lets us relate cars to the periods in our lives.

What are your strengths as a Designer?

I am a 3D modeler, sketch artist and a problem solver who loves aesthetics. I would say sketching, concept generation and sketch modeling are few of my strengths as a designer. Over time, since my graduation I have seen a drastic digital divide among designers and use of computer aided tools and softwares are a must today. I use 3ds Max, Photoshop, Alias and Illustrator for sketching and design purposes and Unity 3D for simulation.

How is Launchpad Academy’s DiCD course helping you?

Over years as a designer I have realized the prime importance of basics and fundamentals in car design. Complexity in design is nothing but basics multiplied again and again. Launchpad’s Diploma in Car Design Program has helped me to expand my knowledge about these basics and fundamentals and learn more. Also the course is helping me to understand manual rendering techniques and new ideation methodologies. Sathiyaseelan sir’s experience is instantly reflected in his teaching and I just can’t get over his side view workflow. It is simply superb. Car design as a subject is evolving continually and through the course I could learn how car design is approached with new ideas and new ways, especially in Asia.

What are your future plans as a Car Designer?

To setup a design studio that meets the needs of industrial design here in Uganda. Automotive would be the key field of focus of the studio.

Any words/tips for fellow Design Students and Professionals?

Learning is a part of us, never stop learning. Realize your strengths and capitalize on them as a design student. Be willing to experiment and experience new things as the world keeps evolving. Strive as a designer to design different products. Finally, love what you do!


Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!