Ian Callum , Director of Design , Jaguar
In this article , Ian Cullam , Director of Design at Jaguar gives young students and professionals interested in car design some important tips to secure a job at jaguar in the design department. These tips are universal and would help any student of car design who is currently in the process of job hunt or preparation of portfolio.
Today a career in car design job is much more competitive than when I first started my automotive career. It’s critical that you stand out from the crowd. Here are my top tips when applying for a job here at Jaguar.
1. A killer portfolio is key
When I first arrived at Jaguar, I received a portfolio once every few months. Now we’re getting at least one a week, from all over the world. Portfolios say a lot; they are the first point of contact. Some of the books I get are beautifully made; they’re like coffee table books, but it’s the content that really counts. I can tell from four or five pages how good somebody is. It should show the thought process, with sketches and quick ideas, right through to a fully rendered car. Remember I don’t need to see your life story in drawings (although I do sometimes get it!).
2. Write a killer cover letter to go with it
Remember that your portfolio is going to land on my desk with lots of others. A cover letter is a must. This needs to be succinct, showing an understanding of Jaguar. Give me an indication of your genuine interest in not just being a designer, but being a Jaguar designer.
Before you go for an interview, you should find out about Jaguar. Find out about the person who will interview you. Who are they? What do they do? What are their interests? This gives you the advantage of knowing how to deal with them, because you deal with people according to their character. We all do.
Ian cullam sketch
3. Demonstrate creative thinking and drawing ability
I am often asked what qualities I look for in a designer. The most important mental skill is to be creative and to be able to think laterally. That’s the first thing I look for in any designer. The main physical skill I’m looking for is your ability to draw. Drawing is how we communicate.
4. Be yourself down to the last detail
First impressions are everything. I’m not necessarily expecting you to turn up in a three-piece-suit or a shirt and tie. People can present themselves in all sorts of different ways. You have to present your character as you really are. Designers look at details. I know a very famous entrepreneur who, when he sees people for the first time, looks at the heels of their shoes. Be aware that people are looking at these details. Don’t take the chance.
5. Be interesting and interested
Be prepared for what you want to say. You’ve got to be clear about what you want out of the job; not just financial benefit but real personal gain. The best candidates are interesting to talk to, and leave me wanting to know more. That’s always fascinating. However, I have interviewed people who just won’t stop talking. It’s nerves a lot of the time. Don’t be nervous, we’re all human. Be concise and listen.
Don’t forget to smile. It’s all about human interaction and a smile says so much about somebody.
6. Be a team player
We need an eclectic mix of people who fit into a team. I don’t have time for overly-confident, single-minded people. I used to be one of those people who could only work on my own, and that’s why I left Ford when I did, to set up my own design studio with “me, myself and I”. But since I have arrived at Jaguar, the most important thing I’ve learnt is to manage teamwork. A car is made up of thousands of parts and no one person can work alone with such a magnitude of work.
I say to my team “leave your ego at the door”. Of course every designer has an ego. Of course every designer wants to get their design up front. I’m quite happy with that. I’m not asking them to forfeit their design for the sake of teamwork. I’m asking them to understand that everybody in the team has something to offer and they must respect that. I don’t mind individuals with an individual character, but remember you are part of a team.
7. Show your love of learning and improving
The most important thing to remember is that your latest work is not necessarily your best and even if you think it at the time, it will get better. That is what makes a good designer.
There’s a lovely quote from Thomas Edison which I utterly believe in: “When you’ve exhausted all of the possibilities, remember this: you haven’t.”
Ian Callum at Jaguar Launch
About Ian Culla
Ian Callum, RDI, Jaguar Director of Design, was born in Dumfries, Scotland. Ian attended a course in Industrial Design at Glasgow School of Art, followed by a 2-year course in Automobile Design at the Royal College of Art.
Ian spent the first 12 years of his career at Ford Design Studios, where he contributed to the creation of the Escort RS Cosworth and the Ghia Via Concept. Later, as Chief Designer of TWR Design, he was responsible for the Aston Martin DB7 and Vanquish.
Ian joined Jaguar in 1999 but continued to manage Aston Martin Design, developing the DB9 as well as directing Jaguar Design where he and his team created, amongst others, the R-Coupe, RD-6 and C-X75 concepts. Heralding an exciting new era for the brand, each car takes the design theme further and continues to reinforce Jaguar as a creator of ‘fast, beautiful cars.’ The first new model was the XK, followed by the XF and XJ. In September 2012 the much-anticipated F-TYPE was launched, Jaguar’s first 2-seater sports car since the iconic E-Type. This was followed later by the Jaguar XE, which Ian designed for a very competitive segment. A bold statement for Jaguar using Ian’s established design philosophy.
If you love cars and are interested in designing them, our Diploma in Car Design course is the perfect choice for you to get started on your journey towards becoming a car designer.
6 design talents will be selected to work, for 6 months, in an existing Renault Design Studio. At the end of internship program, Job offers will be made to 1 or 2 participants.
Renault Design always has had a close to Design school students.
RENAULT has been sponsoring projects or doing workshops about Car Design & Design Management and encouraging design talent.
With the Design Academy , Renault had decided to go one step to train young talents, select the best and put them together in one of our foreign Design Studio under the mentorship of their top designers .
There will be several project briefings and meetings and presentation to top management
Renault will give a project, based on which a final offer will be made to the best candidate.
All finalists will get a certificate and the two best ones will receiva permanent real designer job offer.
About the Renault Design Academy
The Design Academy project was organized by Renault Design and developed under the lead of Project Director Patrick Lecharpy (VP Advanced Design and Head of Renault Design India studios) and Project Manager Luciano Bove, (Design Academy Head of Program and Advanced Design Manager).
Design Academy will accept applications from any ex design school student (undergraduate & postgraduate).
However; candidates must have no more than 2 years after their graduation day, candidates have never worked before, candidates who might have had already one or more internships.
Candidates must have a high comprehension & written level of the English language
Candidates must send their CV + Portfolio in PDF light format (no more than 4MB) via the website .
Selected candidates will be contacted by Renault as soon as possible.
Candidates must have a valid Passport
The Design Academy will be held at Renault Design Studio in Chennai India.
apply here http://designacademy.renault.com
This is a wonderful opportunity for Launchpad Students to especially those with a postgraduate degree to work with Renault and we encourage each and every one of our students in the car design program to apply to this.The key skills to focus is car sketching skills. Please contact if you need any help in applying to the program.
Meet Muqeet Arsh, a Mechanical Engineering graduate from AMC College of Engineering, Bangalore, who got admitted into Masters in Transportation & Car Design course at Scuola Politecnica di Design, Italy, after doing his Diploma in Car Design from Launchpad Academy. He is currently pursuing his second year . He kindly agreed to meet couple of our students and talk to us about his experiences.
With two years of work experience at Mahindra under his belt, Muqeet was all set to take the next grand step in his career. His eyes were all set on being an automobile designer.
Having no background with design, he opted to hone his design skills before applying for a master’s degree at a foreign university. That’s when he enrolled himself in Launchpad’s Diploma in Car Design course.
visit to ferrari
In a live session with Launchpad Alumni, Muqeet shared his experience on how Launchpad helped him realize his dream. Here are some of his excerpts and learnings from the session.
Joining Launchpad’s Diploma in Car Design Course
“I did my Mechanical Engineering from AMC College. After that I joined Launchpad Academy. This helped me a lot to focus where exactly I wanted to be. They guided me how exactly to apply to colleges and which all colleges are open to apply.”
Learning How to Sketch
Sketching is one of the most essential skills to get into a design course at any prestigious university. Being from an engineering background, Muqeet realized that he had to learn how to sketch freely and own this skill. “I used to sketch but I didn’t know how to get into this field.”. Launchpad’s sketching and design course helped him hone his skills and get admitted to SPD, Italy.
Building a Strong Portfolio
“When I started, my portfolio was really bad. It was basically a word document with all my sketches. You can start with anyhow you want depending on how your skill level is.”
Your portfolio needn’t be anything fancy. Just include a collection of your best work. Focus on free hand sketches and showcase any other creative pursuits you may have such as drawing, painting or even clay modelling.
Why Join a University?
You will get to know what you really want to do. They’ll help you hone your skills right and get to the next level. The industry demands certain skills and traits from the designers, and the university prepares you to gel perfectly with it.
Getting Admitted is Only the Beginning
The SPD admission process consists of an online application process followed by a skype interview, wherein you’re given a live sketching assignment. It’s that simple really, provided you’re already prepared.
The course which Muqeet opted for at SPD is in English. No GRE score or TOEFL certificate was required to qualify for an admission.
About the Course
As with any design course, it’s extremely rigorous and tough. Classes are short, but most of the time is spent completing assignments and projects. You’ll hardly find time for any other activities, except on weekends.
The course is divided into two years. The first year is compulsory for students from non-design background. On completion of the first year, every student gets a 1-year post graduation certificate. Only those who score more than 8.5 GPA in their first year get into the second year to earn their master’s degree.
“Out of 12 students from my class just 4 of us made it to the second year.”
The course fee is roughly INR 20 Lakhs and the living cost is around 1000 Euro a month in Italy.
Learning from Industry Experts
The professors at SPD are all industry experts and come from some of the top design studios and automotive companies in the world. One of the professors is working for Alfa Romeo. Another was one of the designers for Niki Lauda’s Ferrari car. Learning from such experienced professionals was truly an amazing experience for him.
SPD is affiliated with Volkswagen Group, an automobile conglomerate with many companies under their belt. As a result, students get a chance to do projects at leading automobile firms such as Alfa Romeo to Lamborghini.
“My first year we worked with Alfa Romeo and Fiat. My second year as soon as I’ll be joining we’ll start with live projects from Lamborghini, Audi and Ducati.”
Why Italy and not US or Germany?
“As far as design is concerned I think Italy is the best place to learn, because it is known as the design capital of the world. They’re the oldest and one of the most famous designers in the world. They’re very precise, they know what they want and how they want it to be in the future.”
Being the home of iconic car brands like Ferrari and Alfa Romeo, Italy has been very influential in car design. We cannot argue with him here.
Joining Launchpad’s course helped Muqeet grab a seat at one of the most prestigious design universities in the world.
If you love cars and are interested in designing them, our Diploma in Car Design course is the perfect choice for you to get started on your journey towards becoming a car designer.
Here is the video of session.
Until the 80s, the study of interior design was only considered to be a part of architecture studies. But with changing times, lifestyle trends and evolving mindset of the people, interior design has grown to become a fully-fledged professional course today. The number of people dwelling in cities is off the charts and unfortunately living spaces are shrinking day by day. This calls for smart usage of space and who else to the rescue other than Interior Design! So yes, interior design is in its prime time in India and the industry is looking for lakhs of talented interior designers, professional and freelancers alike.
So if you are an aspiring interior designer looking for Interior Design Courses and Colleges in India, here’s a comprehensive list of the ‘Top 10 Interior Designing Colleges in India’ to help you to make an informed career choice!
1. National Institute of Design (NID)
1. 4 year B.Des courses in Furniture, Textile, Ceramic & Glass Design
2. 2.5 year M.Des courses in Furniture, Textile, Ceramic & Glass and Lifestyle Accessory Design
Why Join: India’s top most design school in terms of faculty, exposure and placements
2. Sai School of Interior Design
Location: New Delhi
1. Certificate in Furniture Samadhan
2. Certificate in Vastu Shastra
3. 1 year Professional course in Interior Design
4. 2 year Advanced Professional course in Interior Design
Why Join: Known for its specialized certificate courses and placements
3. Sir JJ School of Art
Courses Offered: 4 year BFA program in Interior Decoration
Why Join: Known for its rich history (established in 1857) and notable alumni
4. Arch Academy of Design
1. 4 year Undergraduate program in Interior Design
2. 2 year Postgraduate program in Interior Design
3. 3 year Vocational program in Interior Design
4. 1 year Short Term course in Interior Design
Why Join: Known for its choice of courses and international programs and affiliations
5. IILM School of Design
Courses Offered: 4 year Undergraduate program in Interior and Furntiure Design
Why Join: Offers scholarships to its students based on the performance in the Aptitude/Analytical test and Personal
Interview conducted by the institute
6. Vogue Institute of Fashion Technology
1. MBA in Interior Design and Management
2. 3 year B.Sc in Interior Design
3. 1 year Graduate Diploma in Interior Design
Why Join: Versatile choice of interior design courses and includes CAD as a part of the curriculum
7. CEPT University
1. 5 year B.Sc in Interior Design
2. 2 year M.Des in Furniture Design
3. Master of Interior Architecture & Design
4. International Master of Interior Architecture & Design
Why Join: One of the first Indian colleges to offer internationally oriented PG courses
8. Shri Devi College of Interior Designing
1. 3 year B.Sc in Interior Design and Decoration
2. Diploma in Interior Design and Decoration
Why Join: Known for its contemporary curriculum and the second college in South India to offer Interior Design courses
9. Exterior Interiors Pvt. Ltd
Courses Offered: 1 year National Diploma Course in Interior Design
Why Join: Run by an Indian corporate architectural firm collaborated with one of the largest architectural firms of the UK
10. College of Architecture
Courses Offered: 4 year B.Des program in Interior Design, Set Design and Furniture Design
Why Join: One of the most reputed colleges for architecture and interior design studies
Love decorating houses?
Want to be a professional Interior Designer?
If yes, then we might have the course tailor-made for you! Join our ‘Diploma in Interior Design‘ online course today!
CEED (Common Entrance Examination for Design) is that one examination which has been deciding the future of aspiring designers in India from many years. An all-India examination conducted by the Industrial Design Center, IIT Bombay, it is one of the hardest design entrance exams to clear. Though clearing CEED doesn’t guarantee admissions into design schools, CEED is definitely the gateway one needs to get through before seeking admissions in IITs, IISc and other reputed design schools.
Though thousands of design students write CEED every year, only a handful are able to clear the exam. Unlike Engineering in India, Design is a very exquisite educational domain, having fewer colleges and fewer seats. Hence, for students who are aiming to get into the best design schools in India, it is going to be tough to fight it out amongst thousands and make it to the top. Though it is easy to clear CEED with dedication, hard work and the right approach towards design, there are plenty of reasons why you might fail to clear CEED 2016. Here’s a list.
1. You are depending on your CEED coaching center
Creativity, imagination, analytical thinking, problem solving and many such innate qualities can’t be forced into you, they have to be cultivated instead. It is simply impossible to develop a designer’s approach within 3 months as the centers promise. You can’t clear CEED if you can’t think like a designer, it’s as simple as that.
2. You are treating CEED like IIT JEE
Design unlike engineering is not technical in nature, doesn’t rely on formulas and mathematical interpretations. If you want to clear CEED 2018, take out that marks-oriented approach from your head and most importantly, stop thinking like an engineer! Instead take time to observe design as a concept, implement your ideas, keep experimenting and keep improving your skills. Think beyond marks!
3. Your drawing and sketching skills are poor
Design is in fact the process of giving a visual representation to your ideas and if your drawing and sketching skills are too poor to represent your ideas, it is very likely that you won’t clear CEED. Though design is not technical, it’s not entirely about imagination and ideas either. Proportions, angles, ideations, aesthetics, packaging, user-function… knowledge of these things matter too.
4. You are lacking analytical thinking
The whole intention of design is to make things more functional and simpler to use, to make ideas more relatable and understandable. As a designer, you must be able to identify design problems quickly and offer solutions instantly. CEED question papers emphasize heavily on these analytical thinking problems and even if you are good at sketching, if you lack analytical thinking, it is going to be tough to clear CEED.
5. You don’t know how well prepared you are
In case of IIT JEE you will know how well prepared you are as the questions are straight forward, methods definitive and results measurable. But that’s not the case in CEED. If you fail to interact with other students and expert designers in online communities and get their opinions on you skills and works, you will never know your mistakes and instead come to the conclusion that you are simply well prepared.
6. You are not working on your portfolio
CEED is only half the race to seek admissions in design schools. CEED is followed by a much more difficult studio test and personal interview where you are supposed to present your design portfolio and explain yourself as a designer. If your preparation is all about clearing CEED and not creating your own design portfolio, you will never gain entry into a design school. A portfolio is a collection of your works.
A Typical Portfolio
7. You are not taking studio tests seriously
If you are capable enough to clear the studio tests, you are certainly capable enough to clear CEED 2016. Rather than prioritizing CEED before the studio test that follows, do the opposite in fact. It takes great amount of knowledge, skills and confidence to face studio tests, and if you have it all, CEED will be a cakewalk for you!
8. You are not solving enough previous year question papers
Though the pattern of CEED is completely unpredictable, it is wise to solve as many previous year question papers as possible. It gives you a brief insight over what kind of questions would be asked and lets you easily prioritize the things you are supposed to learn. All the previous year CEED question papers can be easily found on the internet, along with the solutions.
9. You are not exploring enough
As said before, design is not about rules, formulas and mathematics. There’s no definitive syllabus like engineering where you can limit your horizons of learning. Learning is an endless process if you are a designer and anything related to design could be asked in CEED 2018 . The more you explore, the more you know and the more you learn. Make good use of the resources and technology you are provided with.
Using Online Resources
10. You don’t have a design mindset
A design mindset is what differentiates people who clear CEED and ones who don’t. Evaluators of studio tests and personal interviews specifically look for the love and passion you have for design. Your works need to speak a consistent design language and reflect a solid design approach. If you don’t possess a design mindset as such and just focus on clearing CEED 2018 , sooner or later you will realize design was not for you.
This article is not intended to discourage or demotivate anybody who is planning to write design entrance exams like CEED, UCEED or NID’s entrance exam. The article is just giving you a list of things you shouldn’t be doing over the next six months while you prepare for CEED 2018, which is likely to be conducted in the month of December, Jan 2018.
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!