How to get car design job in Jaguar Design: 7 top tips from Ian Callum

Ian Cullam Car Designer

Ian Callum , Director of Design , Jaguar




In this article , Ian Cullam , Director of Design at Jaguar gives young students and professionals interested in car design some important tips to secure a job at jaguar in the design department. These tips are universal and would help any student of car design who is currently in the process of job hunt or preparation of portfolio.

Today a career in car design job is much more competitive than when I first started my automotive career. It’s critical that you stand out from the crowd. Here are my top tips when applying for a job here at Jaguar.

1. A killer portfolio is key

When I first arrived at Jaguar, I received a portfolio once every few months. Now we’re getting at least one a week, from all over the world. Portfolios say a lot; they are the first point of contact. Some of the books I get are beautifully made; they’re like coffee table books, but it’s the content that really counts. I can tell from four or five pages how good somebody is. It should show the thought process, with sketches and quick ideas, right through to a fully rendered car. Remember I don’t need to see your life story in drawings (although I do sometimes get it!).

2. Write a killer cover letter to go with it

Remember that your portfolio is going to land on my desk with lots of others. A cover letter is a must. This needs to be succinct, showing an understanding of Jaguar. Give me an indication of your genuine interest in not just being a designer, but being a Jaguar designer.

Before you go for an interview, you should find out about Jaguar. Find out about the person who will interview you. Who are they? What do they do? What are their interests? This gives you the advantage of knowing how to deal with them, because you deal with people according to their character. We all do.

Ian callum sketch

Ian cullam sketch

3. Demonstrate creative thinking and drawing ability

I am often asked what qualities I look for in a designer. The most important mental skill is to be creative and to be able to think laterally. That’s the first thing I look for in any designer. The main physical skill I’m looking for is your ability to draw. Drawing is how we communicate.

4. Be yourself down to the last detail

First impressions are everything. I’m not necessarily expecting you to turn up in a three-piece-suit or a shirt and tie. People can present themselves in all sorts of different ways. You have to present your character as you really are. Designers look at details. I know a very famous entrepreneur who, when he sees people for the first time, looks at the heels of their shoes. Be aware that people are looking at these details. Don’t take the chance.

5. Be interesting and interested

Be prepared for what you want to say. You’ve got to be clear about what you want out of the job; not just financial benefit but real personal gain. The best candidates are interesting to talk to, and leave me wanting to know more. That’s always fascinating. However, I have interviewed people who just won’t stop talking. It’s nerves a lot of the time. Don’t be nervous, we’re all human. Be concise and listen.

Don’t forget to smile. It’s all about human interaction and a smile says so much about somebody.

6. Be a team player

We need an eclectic mix of people who fit into a team. I don’t have time for overly-confident, single-minded people. I used to be one of those people who could only work on my own, and that’s why I left Ford when I did, to set up my own design studio with “me, myself and I”. But since I have arrived at Jaguar, the most important thing I’ve learnt is to manage teamwork. A car is made up of thousands of parts and no one person can work alone with such a magnitude of work.

I say to my team “leave your ego at the door”. Of course every designer has an ego. Of course every designer wants to get their design up front. I’m quite happy with that. I’m not asking them to forfeit their design for the sake of teamwork. I’m asking them to understand that everybody in the team has something to offer and they must respect that. I don’t mind individuals with an individual character, but remember you are part of a team.

7. Show your love of learning and improving

The most important thing to remember is that your latest work is not necessarily your best and even if you think it at the time, it will get better. That is what makes a good designer.

There’s a lovely quote from Thomas Edison which I utterly believe in: “When you’ve exhausted all of the possibilities, remember this: you haven’t.”

Ian Callum at Jaguar  Launch


About Ian Culla

Ian Callum, RDI, Jaguar Director of Design, was born in Dumfries, Scotland. Ian attended a course in Industrial Design at Glasgow School of Art, followed by a 2-year course in Automobile Design at the Royal College of Art.

Ian spent the first 12 years of his career at Ford Design Studios, where he contributed to the creation of the Escort RS Cosworth and the Ghia Via Concept. Later, as Chief Designer of TWR Design, he was responsible for the Aston Martin DB7 and Vanquish.

Ian joined Jaguar in 1999 but continued to manage Aston Martin Design, developing the DB9 as well as directing Jaguar Design where he and his team created, amongst others, the R-Coupe, RD-6 and C-X75 concepts. Heralding an exciting new era for the brand, each car takes the design theme further and continues to reinforce Jaguar as a creator of ‘fast, beautiful cars.’ The first new model was the XK, followed by the XF and XJ. In September 2012 the much-anticipated F-TYPE was launched, Jaguar’s first 2-seater sports car since the iconic E-Type. This was followed later by the Jaguar XE, which Ian designed for a very competitive segment. A bold statement for Jaguar using Ian’s established design philosophy.

If you love cars and are interested in designing them, our Diploma in Car Design course is the perfect choice for you to get started on your journey towards becoming a car designer.


Apply to the Renault Car Design Internship Program.

6 design talents will be selected to work, for 6 months, in an existing Renault Design Studio. At the end of internship program, Job offers will be made to 1 or 2 participants.

Renault Design always has had a close to Design school students.

RENAULT has been sponsoring projects or doing workshops about Car Design & Design Management and encouraging design talent.

With the Design Academy , Renault had decided to go one step to train young talents, select the best and put them together in one of our foreign Design Studio under the mentorship of their top designers .

There will be several project briefings and meetings and presentation to top management

Renault will give a project, based on which a final offer will be made to the best candidate.

All finalists will get a certificate and the two best ones will receiva permanent real designer job offer.

About the Renault Design Academy

The Design Academy project was organized by Renault Design and developed under the lead of Project Director Patrick Lecharpy (VP Advanced Design and Head of Renault Design India studios) and Project Manager Luciano Bove, (Design Academy Head of Program and Advanced Design Manager).


Design Academy will accept applications from any ex design school student (undergraduate & postgraduate).

However; candidates must have no more than 2 years after their graduation day, candidates have never worked before, candidates who might have had already one or more internships.

Candidates must have a high comprehension & written level of the English language

Candidates must send their CV + Portfolio in PDF light format (no more than 4MB) via the website .

Selected candidates will be contacted by Renault as soon as possible.

Candidates must have a valid Passport

The Design Academy will be held at Renault Design Studio in Chennai India.

apply here

This is a wonderful opportunity for Launchpad Students to especially those with a postgraduate degree to work with Renault and we encourage each and every one of our students in the car design program to apply to this.The key skills to focus is car sketching skills.  Please contact if you need any help in applying to the program.




5 Reasons to Join Online Courses in India

Everything is online today and online is everything in the future! The advent of internet has changed our modern lives and is on the brink of shaping an entire century to come! India is no stranger to this Internet revolution and issues like ‘Net Neutrality’, ‘Digital India’ and ‘’ have awakened the average Indian who is about to go ‘Digital’! ‘Online Courses/Distant Education’ is one of the by-products of this Internet Revolution and online courses in India have already attracted a great number of young and enthusiastic learners across the nation.

Launchpad Academy itself, an online design institute, offers its Car Design and Interior Design courses through an online platform. So we decided to share our views on ‘Online Education in India’ and list out 5 reasons why students should take up online courses in India, especially design courses like Web Design, Car Design, Interior Design and UI/UX Design.

1. All Is ‘Not’ Well with Colleges and Universities
According to surveys and studies conducted on the internet using crowd, scientists and psychologists have come to the conclusion that most people prefer online courses compared to regular college courses once they are introduced to an online course. Online education sites like Lynda, Coursera and Udemy and universities like Stanford and Harvard are offering verified, industry recommended and credit-transferable online courses, initiating the era of online education. According to Jonathan Ive, Apple’s Chief of Design, ‘Design education offered by popular design schools are in a tragic state today. These schools are wasting years on only teaching fundamentals, theories and are failing to offer industry exposure and practicality in their degrees’. Online courses on the contrary are more practical and aim at making students industry ready!

The Begin of Online Universties

The Begin of Online Universties

2. Online Courses are Job/Internship oriented
Continuing the above point, online courses unlike college degrees are making students industry ready by designing course curriculums and structures which are job/internship oriented. Also, distant education courses ditch the old ‘grading system’ to evaluate a student and instead focus on traits like skills and problem solving capabilities. Design is a field that changes every day and a field that expects its fresher candidates to focus on industry related problems, understand the modern trends and foresee the future, instead of just being good with sketching and design skills. Working in this regard, online educators are offering many job and internship opportunities to their students more used to the industry and its ways.

3. Online Courses are more Flexible, Accessible and Personal
Online courses in India and elsewhere have three distinct characteristics that make them better than regular classroom courses. Online education is more flexible when compared to the traditional ways of Indian education. Students can have access to the course material 24×7, re-play the live sessions any time they are convenient with for future reference and research. Also, the trainers of these online courses try to maintain a friendly approach with their students to make the whole online experience more transparent, easy to follow and interactive. Individual attention is in fact higher in online courses and students can keep in touch with the faculty for guidance even after the completion of these courses.

Advantages of Online Courses

Advantages of Online Courses

4. You don’t have to go anywhere!
This is one of the most fundamental features of distant education, you don’t have to attend classroom sessions. You don’t have to travel to places or totally uproot your location in order to pursue a course. For example, most of our DiCD online course students don’t reside in Bangalore and come from places like Chennai, Hyderabad and even Uganda! However, through our online courses those students were able to access the only course of this kind in India, without coming to Bangalore. Students can take up any number of online courses from the convenience of their home and cut down on expenses like travel, relocation and accommodation.

5. You don’t have to give up anything!
If you are to pursue a regular classroom course, you are bound to give up all other activities and dedicate a part of your day exclusively for the course. Working professionals who are willing to learn further often find this restriction very discouraging and give up on their wish to learn more. Online courses are an excellent alternative to people like this who cannot give up their jobs or students who are still completing their degree or even housewives who want to put their free time into good use. Online courses offer the convenience of ‘Anytime, Anywhere’, thus giving the learner the freedom to choose his/her study time table and place to learn.

Learn From Home Anytime

Learn From Home Anytime



Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!

7 Habits of Successful Designers

Web Designers, Fashion Designers, Car Designers, Graphic Designers, Interior Designers, Interaction Designers, Interface Designers… designers are everywhere today. Every product, every service and every industry has a bit of ‘Design’ that’s breathing life and beauty into them. Making them more presentable, more acceptable, more usable and of course lovable.

Though they are a plenty of designers in every industry, only a handful of them succeed to reach such heights which will become new benchmarks for others to aim. And it’s not just their design skills and creativity that gets them there. It takes a lot more than that; it takes discipline, dedication and a few habits that are ingrained into one’s lives. Here is a list of such habits that every successful designer has in this ever-changing and out-of-the-box industry.

1. Successful Designers manage their ‘Precious Time’
If you have to be a successful designer, firstly you must know how precious time is to you and your clients. Successful designers plan their day, set realistic deadlines and make sure they meet those deadlines without fail. They also multitask and precisely know how many projects to focus at a time. Also they keep distractions like music, social media and emails away when they work. Lesser the distractions, sooner you complete your work!

2. Creative Designers ‘Chill’ on a regular basis
Don’t get me wrong, I didn’t mean to say they just relax on their bums. But, creative designers know when to put their pencil down and take a break from work. Design is a creative field and it demands you to think creative, think fresh and think ahead of time. Creative designers don’t get fixated on a particular problem for hours. Instead they take a break, distract themselves and get back to it with a fresh approach. Remember, first time’s not the charm in Design!

3. Successful Designers constantly ‘Update’ themselves
Design is a very volatile industry where change is inevitable and rapid. If people’s mindset change, a designer’s mindset has to change ten folds to correspond. Successful designers always keep track of the booming industry, new trends and outdated methods. Be it the design style or the design software, they keep track of everything that’s happening in the industry, know what the newest fad is and always like to stay ahead of others. They are humble to accept change and are always keen on learning more.

Keeping Updated

Keeping Updated

4. Great Designers constantly ‘Improvise’ their skills
If you want to be a great designer, the first mistake you must avoid committing is ‘assuming that you have the finest skill-set that needs no refinement’. No designer is perfect and no matter how successful you are, your design mindset needs rework, refinement and a new approach to stay alive. Great designers always maintain a design portfolio, document all their best works and strive to out master their own works.

5. Successful Designers keep their ‘Network’ big
In order to survive in the design industry you need to have a lot of contacts, either contacts who are potential clients themselves or contacts who can introduce you to your potential clients. The phrase ‘more the merrier’ holds true in this case as the more people you know, higher the reputation among like-minded individuals. However, one must know when to say ‘Yes’ and when to say ‘No’, because not every project is crucial to success in the design industry.

People Network

People Network

6. Successful Designers ‘Listen’ and ‘Accept’ healthy criticism
It’s usually easy to judge whether a design is good or bad, but it is not easy to come up with designs that will please everybody. First of all, successful designers take out the illusion of ‘perfection’ out of their heads and heed to their critics. They try to take the best out of any criticism and see everything under a positive light. However, successful designers are also good orators, who can convince people and also explain why they should be convinced.

7. Successful Designers always design keeping their ‘User’ in the mind
The purpose of design has always been simplifying life through innovative ideas. Design on a broader perspective is not about patterns or colors, it’s about the usability of a product or service and crucial it is to mankind’s growth, based on its function and cost. Successful designers always make sure to keep their user’s preferences as the underlay to design anything; simply put they always put their user ahead of their design.

Functionality of Design

Functionality of Design



Love Cars?
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!

7 Principles of Interior Design that every designer must know !

In our pervious article ‘7 Elements of Interior Design’ we explored the 7 elements of interior design (Space, Line, Forms, Light, Color, Texture and Pattern) that form the foundation of any interior design. In this article we are going to explore the 7 principles of interior design that define the ways these 7 elements must be used. An interior designer needs to be well versed with these 7 principles interior design  to arrange/organize the 7 elements so that a good composition is achieved. So without further ado, let’s jot down the 7 principles of interior design and understand their significance in the world of interior design!

1. Unity

The principle of Unity, as the name implies stresses on the fact that there should be a sense of uniformity or harmony among all the 7 elements used. Interior design should serve as a visual guide for a person to understand a living space, and without unity, the visual guide will only end up confusing the person. All the elements used should complement one another and a smooth transition should exist from one to another. A good understanding of Alignment of objects, Similarity of color/pattern/texture, Proximity (spacing) of objects, Repetition (grouping) of elements based on similarity, Continuation and Overlapping of interior design elements are a few ways to achieve ‘Unity’ in an interior design arrangement.



2. Balance

The principle of balance refers to the ordered distribution of elements of equal visual weight to achieve a visual equilibrium. Balance is only achieved when the visual weight of the elements are evenly distributed along a central axis or point that can be both real and imaginary. Balance can be achieved by three popular ways namely Symmetrical, Asymmetrical and Radial. In Symmetrical, a space is divided into two equal halves centered on a central axis and both the halves are equally compensated to give out a calm feel to the living space. In Asymmetrical, any odd number of elements can be used by keeping an imaginary central axis as the focal point. Though asymmetrical balance is a little hard to achieve when compared to symmetrical, the output is more natural and energetic when compared to the former. Radial balance involves a central piece (like a chandelier or a round dining table) from which all other elements seem to radiate to arrange themselves in circular symmetry.



3. Rhythm
The principle of Rhythm essentially suggests a connected movement between different elements of interior design. This movement is essential to maintain a visual tempo between elements that have different visual weights. Elements repeated in an orderly fashion and the spaces between them create a sense of rhythm. Rhythm can be achieved in any living space by following these three methods – Repetition, Alternation and Progression. Repetition refers to the repeated use of the design elements like color, texture and pattern or any other physical attributes like home décor items in an orderly way. Alternation is the method of creating rhythm by alternating two or more elements in a pre-defined fashion like ABABAB or ABCABC and so on. In Progression, elements are arranged ascending or descending based or their size, color gradient or any other distinctive characteristic.



4. Emphasis
Emphasis, as the name suggests, is a principle of interior design that says that a central piece of art or furniture must play the role of a focal point or attention grabber of a particular living space. Elements like color, pattern and texture must be used to emphasize a particular focal point. In fact these elements must be used in such a way that the focal point dominates the rest of the décor items and pulls the room together. Other items that surround the focal point must complement the latter and share a contrast that puts the focal point in the top priority.



5. Contrast
Contrast refers to the difference in the luminance or color of objects that differentiates them from one another. In interior design, contrast can be achieved by three elements namely color, form and space. One can use pillows or prints of two opposite colors like black and white to achieve contrast and make an object distinguishable. Contrast can also be achieved by combining two or more forms; for example one can combine a circular mirror and a rectangular sofa to balance and distribute the attention between both the items. One can also achieve contrast in a living space by dividing the available space efficiently into usable positive and negative spaces.



6. Scale and Proportion
The principles of scale and proportion ensure that objects placed in a space look like they belong to each other. Be it the size, dimension, shape or color of the objects, a harmony should be established between them and a proportion has to be maintained. For example, a high ceiling environment implies that high rise furniture should be preferred over low rise furniture like ottomans. Also, under stuffed pillows would make a big sofa look empty and under accessorized, thus disrupting the harmony and proportion that is supposed to exist.

Scale & Proportion

Scale & Proportion

7. Details
Details are like cherries on an ice cream, they might seem extra but without cherries the ice cream isn’t just complete! Be it the small embroideries on a pillow cover or the color within those embroidery patterns, every detail adds a little bit of life to the overall interior design, adding their own distinctive feature to the overall composition. Once you are sure that you have achieved all of the above mentioned principles, it’s time for details to take over and beautify the place further.





Love decorating houses?
Want to be a professional Interior Designer?
If yes, then we might have the course tailor-made for you! Join our ‘Diploma in Interior Design‘ online course today!

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