Ian Callum , Director of Design , Jaguar
In this article , Ian Cullam , Director of Design at Jaguar gives young students and professionals interested in car design some important tips to secure a job at jaguar in the design department. These tips are universal and would help any student of car design who is currently in the process of job hunt or preparation of portfolio.
Today a career in car design job is much more competitive than when I first started my automotive career. It’s critical that you stand out from the crowd. Here are my top tips when applying for a job here at Jaguar.
1. A killer portfolio is key
When I first arrived at Jaguar, I received a portfolio once every few months. Now we’re getting at least one a week, from all over the world. Portfolios say a lot; they are the first point of contact. Some of the books I get are beautifully made; they’re like coffee table books, but it’s the content that really counts. I can tell from four or five pages how good somebody is. It should show the thought process, with sketches and quick ideas, right through to a fully rendered car. Remember I don’t need to see your life story in drawings (although I do sometimes get it!).
2. Write a killer cover letter to go with it
Remember that your portfolio is going to land on my desk with lots of others. A cover letter is a must. This needs to be succinct, showing an understanding of Jaguar. Give me an indication of your genuine interest in not just being a designer, but being a Jaguar designer.
Before you go for an interview, you should find out about Jaguar. Find out about the person who will interview you. Who are they? What do they do? What are their interests? This gives you the advantage of knowing how to deal with them, because you deal with people according to their character. We all do.
Ian cullam sketch
3. Demonstrate creative thinking and drawing ability
I am often asked what qualities I look for in a designer. The most important mental skill is to be creative and to be able to think laterally. That’s the first thing I look for in any designer. The main physical skill I’m looking for is your ability to draw. Drawing is how we communicate.
4. Be yourself down to the last detail
First impressions are everything. I’m not necessarily expecting you to turn up in a three-piece-suit or a shirt and tie. People can present themselves in all sorts of different ways. You have to present your character as you really are. Designers look at details. I know a very famous entrepreneur who, when he sees people for the first time, looks at the heels of their shoes. Be aware that people are looking at these details. Don’t take the chance.
5. Be interesting and interested
Be prepared for what you want to say. You’ve got to be clear about what you want out of the job; not just financial benefit but real personal gain. The best candidates are interesting to talk to, and leave me wanting to know more. That’s always fascinating. However, I have interviewed people who just won’t stop talking. It’s nerves a lot of the time. Don’t be nervous, we’re all human. Be concise and listen.
Don’t forget to smile. It’s all about human interaction and a smile says so much about somebody.
6. Be a team player
We need an eclectic mix of people who fit into a team. I don’t have time for overly-confident, single-minded people. I used to be one of those people who could only work on my own, and that’s why I left Ford when I did, to set up my own design studio with “me, myself and I”. But since I have arrived at Jaguar, the most important thing I’ve learnt is to manage teamwork. A car is made up of thousands of parts and no one person can work alone with such a magnitude of work.
I say to my team “leave your ego at the door”. Of course every designer has an ego. Of course every designer wants to get their design up front. I’m quite happy with that. I’m not asking them to forfeit their design for the sake of teamwork. I’m asking them to understand that everybody in the team has something to offer and they must respect that. I don’t mind individuals with an individual character, but remember you are part of a team.
7. Show your love of learning and improving
The most important thing to remember is that your latest work is not necessarily your best and even if you think it at the time, it will get better. That is what makes a good designer.
There’s a lovely quote from Thomas Edison which I utterly believe in: “When you’ve exhausted all of the possibilities, remember this: you haven’t.”
Ian Callum at Jaguar Launch
About Ian Culla
Ian Callum, RDI, Jaguar Director of Design, was born in Dumfries, Scotland. Ian attended a course in Industrial Design at Glasgow School of Art, followed by a 2-year course in Automobile Design at the Royal College of Art.
Ian spent the first 12 years of his career at Ford Design Studios, where he contributed to the creation of the Escort RS Cosworth and the Ghia Via Concept. Later, as Chief Designer of TWR Design, he was responsible for the Aston Martin DB7 and Vanquish.
Ian joined Jaguar in 1999 but continued to manage Aston Martin Design, developing the DB9 as well as directing Jaguar Design where he and his team created, amongst others, the R-Coupe, RD-6 and C-X75 concepts. Heralding an exciting new era for the brand, each car takes the design theme further and continues to reinforce Jaguar as a creator of ‘fast, beautiful cars.’ The first new model was the XK, followed by the XF and XJ. In September 2012 the much-anticipated F-TYPE was launched, Jaguar’s first 2-seater sports car since the iconic E-Type. This was followed later by the Jaguar XE, which Ian designed for a very competitive segment. A bold statement for Jaguar using Ian’s established design philosophy.
If you love cars and are interested in designing them, our Diploma in Car Design course is the perfect choice for you to get started on your journey towards becoming a car designer.
We are Happy to introduce and welcome our new mentor to Launchpad Academy.
Arun is a passionate creative with varied interest ranging from Car Design , Design Sketching , Motor Sports, Travel and Adventure . He is graduate of MIT Institute of Design and has a post graduate degree in Transportation Design from Istituto Europeo di Design(IED), Turin. Arun had also interned and worked at companies like Mahindra , Elixi apart from running his own Design Studio.
Arun has participated in many international design contests and his work has got wide spread coverage in International media. He is skilled in freehand sketching, Marker rendering, Photoshop/ALIAS and he also likes to build stuff using Clay,MDF and wood. At Launchpad Arun will be creating content and delivering online and classroom courses as well as workshops all over the world. Please keep following our page for more updates on this . Meanwhile some of Arun’s work is displayed below.
P. S : We are launching a new classroom course in Bangalore with Arun, If you are interested, please leave a comment with your contact details or email us on email@example.com
6 design talents will be selected to work, for 6 months, in an existing Renault Design Studio. At the end of internship program, Job offers will be made to 1 or 2 participants.
Renault Design always has had a close to Design school students.
RENAULT has been sponsoring projects or doing workshops about Car Design & Design Management and encouraging design talent.
With the Design Academy , Renault had decided to go one step to train young talents, select the best and put them together in one of our foreign Design Studio under the mentorship of their top designers .
There will be several project briefings and meetings and presentation to top management
Renault will give a project, based on which a final offer will be made to the best candidate.
All finalists will get a certificate and the two best ones will receiva permanent real designer job offer.
About the Renault Design Academy
The Design Academy project was organized by Renault Design and developed under the lead of Project Director Patrick Lecharpy (VP Advanced Design and Head of Renault Design India studios) and Project Manager Luciano Bove, (Design Academy Head of Program and Advanced Design Manager).
Design Academy will accept applications from any ex design school student (undergraduate & postgraduate).
However; candidates must have no more than 2 years after their graduation day, candidates have never worked before, candidates who might have had already one or more internships.
Candidates must have a high comprehension & written level of the English language
Candidates must send their CV + Portfolio in PDF light format (no more than 4MB) via the website .
Selected candidates will be contacted by Renault as soon as possible.
Candidates must have a valid Passport
The Design Academy will be held at Renault Design Studio in Chennai India.
apply here http://designacademy.renault.com
This is a wonderful opportunity for Launchpad Students to especially those with a postgraduate degree to work with Renault and we encourage each and every one of our students in the car design program to apply to this.The key skills to focus is car sketching skills. Please contact if you need any help in applying to the program.
Meet Muqeet Arsh, a Mechanical Engineering graduate from AMC College of Engineering, Bangalore, who got admitted into Masters in Transportation & Car Design course at Scuola Politecnica di Design, Italy, after doing his Diploma in Car Design from Launchpad Academy. He is currently pursuing his second year . He kindly agreed to meet couple of our students and talk to us about his experiences.
With two years of work experience at Mahindra under his belt, Muqeet was all set to take the next grand step in his career. His eyes were all set on being an automobile designer.
Having no background with design, he opted to hone his design skills before applying for a master’s degree at a foreign university. That’s when he enrolled himself in Launchpad’s Diploma in Car Design course.
visit to ferrari
In a live session with Launchpad Alumni, Muqeet shared his experience on how Launchpad helped him realize his dream. Here are some of his excerpts and learnings from the session.
Joining Launchpad’s Diploma in Car Design Course
“I did my Mechanical Engineering from AMC College. After that I joined Launchpad Academy. This helped me a lot to focus where exactly I wanted to be. They guided me how exactly to apply to colleges and which all colleges are open to apply.”
Learning How to Sketch
Sketching is one of the most essential skills to get into a design course at any prestigious university. Being from an engineering background, Muqeet realized that he had to learn how to sketch freely and own this skill. “I used to sketch but I didn’t know how to get into this field.”. Launchpad’s sketching and design course helped him hone his skills and get admitted to SPD, Italy.
Building a Strong Portfolio
“When I started, my portfolio was really bad. It was basically a word document with all my sketches. You can start with anyhow you want depending on how your skill level is.”
Your portfolio needn’t be anything fancy. Just include a collection of your best work. Focus on free hand sketches and showcase any other creative pursuits you may have such as drawing, painting or even clay modelling.
Why Join a University?
You will get to know what you really want to do. They’ll help you hone your skills right and get to the next level. The industry demands certain skills and traits from the designers, and the university prepares you to gel perfectly with it.
Getting Admitted is Only the Beginning
The SPD admission process consists of an online application process followed by a skype interview, wherein you’re given a live sketching assignment. It’s that simple really, provided you’re already prepared.
The course which Muqeet opted for at SPD is in English. No GRE score or TOEFL certificate was required to qualify for an admission.
About the Course
As with any design course, it’s extremely rigorous and tough. Classes are short, but most of the time is spent completing assignments and projects. You’ll hardly find time for any other activities, except on weekends.
The course is divided into two years. The first year is compulsory for students from non-design background. On completion of the first year, every student gets a 1-year post graduation certificate. Only those who score more than 8.5 GPA in their first year get into the second year to earn their master’s degree.
“Out of 12 students from my class just 4 of us made it to the second year.”
The course fee is roughly INR 20 Lakhs and the living cost is around 1000 Euro a month in Italy.
Learning from Industry Experts
The professors at SPD are all industry experts and come from some of the top design studios and automotive companies in the world. One of the professors is working for Alfa Romeo. Another was one of the designers for Niki Lauda’s Ferrari car. Learning from such experienced professionals was truly an amazing experience for him.
SPD is affiliated with Volkswagen Group, an automobile conglomerate with many companies under their belt. As a result, students get a chance to do projects at leading automobile firms such as Alfa Romeo to Lamborghini.
“My first year we worked with Alfa Romeo and Fiat. My second year as soon as I’ll be joining we’ll start with live projects from Lamborghini, Audi and Ducati.”
Why Italy and not US or Germany?
“As far as design is concerned I think Italy is the best place to learn, because it is known as the design capital of the world. They’re the oldest and one of the most famous designers in the world. They’re very precise, they know what they want and how they want it to be in the future.”
Being the home of iconic car brands like Ferrari and Alfa Romeo, Italy has been very influential in car design. We cannot argue with him here.
Joining Launchpad’s course helped Muqeet grab a seat at one of the most prestigious design universities in the world.
If you love cars and are interested in designing them, our Diploma in Car Design course is the perfect choice for you to get started on your journey towards becoming a car designer.
Here is the video of session.
Everything is online today and online is everything in the future! The advent of internet has changed our modern lives and is on the brink of shaping an entire century to come! India is no stranger to this Internet revolution and issues like ‘Net Neutrality’, ‘Digital India’ and ‘Internet.org’ have awakened the average Indian who is about to go ‘Digital’! ‘Online Courses/Distant Education’ is one of the by-products of this Internet Revolution and online courses in India have already attracted a great number of young and enthusiastic learners across the nation.
Launchpad Academy itself, an online design institute, offers its Car Design and Interior Design courses through an online platform. So we decided to share our views on ‘Online Education in India’ and list out 5 reasons why students should take up online courses in India, especially design courses like Web Design, Car Design, Interior Design and UI/UX Design.
1. All Is ‘Not’ Well with Colleges and Universities
According to surveys and studies conducted on the internet using crowd, scientists and psychologists have come to the conclusion that most people prefer online courses compared to regular college courses once they are introduced to an online course. Online education sites like Lynda, Coursera and Udemy and universities like Stanford and Harvard are offering verified, industry recommended and credit-transferable online courses, initiating the era of online education. According to Jonathan Ive, Apple’s Chief of Design, ‘Design education offered by popular design schools are in a tragic state today. These schools are wasting years on only teaching fundamentals, theories and are failing to offer industry exposure and practicality in their degrees’. Online courses on the contrary are more practical and aim at making students industry ready!
The Begin of Online Universties
2. Online Courses are Job/Internship oriented
Continuing the above point, online courses unlike college degrees are making students industry ready by designing course curriculums and structures which are job/internship oriented. Also, distant education courses ditch the old ‘grading system’ to evaluate a student and instead focus on traits like skills and problem solving capabilities. Design is a field that changes every day and a field that expects its fresher candidates to focus on industry related problems, understand the modern trends and foresee the future, instead of just being good with sketching and design skills. Working in this regard, online educators are offering many job and internship opportunities to their students more used to the industry and its ways.
3. Online Courses are more Flexible, Accessible and Personal
Online courses in India and elsewhere have three distinct characteristics that make them better than regular classroom courses. Online education is more flexible when compared to the traditional ways of Indian education. Students can have access to the course material 24×7, re-play the live sessions any time they are convenient with for future reference and research. Also, the trainers of these online courses try to maintain a friendly approach with their students to make the whole online experience more transparent, easy to follow and interactive. Individual attention is in fact higher in online courses and students can keep in touch with the faculty for guidance even after the completion of these courses.
Advantages of Online Courses
4. You don’t have to go anywhere!
This is one of the most fundamental features of distant education, you don’t have to attend classroom sessions. You don’t have to travel to places or totally uproot your location in order to pursue a course. For example, most of our DiCD online course students don’t reside in Bangalore and come from places like Chennai, Hyderabad and even Uganda! However, through our online courses those students were able to access the only course of this kind in India, without coming to Bangalore. Students can take up any number of online courses from the convenience of their home and cut down on expenses like travel, relocation and accommodation.
5. You don’t have to give up anything!
If you are to pursue a regular classroom course, you are bound to give up all other activities and dedicate a part of your day exclusively for the course. Working professionals who are willing to learn further often find this restriction very discouraging and give up on their wish to learn more. Online courses are an excellent alternative to people like this who cannot give up their jobs or students who are still completing their degree or even housewives who want to put their free time into good use. Online courses offer the convenience of ‘Anytime, Anywhere’, thus giving the learner the freedom to choose his/her study time table and place to learn.
Learn From Home Anytime
Interested in Car Design?
We have a course just right to fuel your interests! Learn more about our Diploma in Car Design online course!